In 2005, Toyota partnered with the marketing/training firm AIMA to address one the largest causes of teen death in America: automobile crashes. Created by two friends of Jim, the two organizations sought to do something about this epidemic, realizing that teens and their parents needed to be educated on the perils of the road as well as techniques for safe driving. The program, Toyota Driving Expectations, educated tens of thousands of teens and parents about driver’s safety.
At the time, Toyota Driving Expectations was the only teen driving safety program in the country that involved parents by requiring them to go through a parent curriculum. The parent sessions included coaching techniques they could use with their teens.
The director of AIMA, David Tarabochia, had the following to say about Jim Million’s talent:
“Jim is the quintessential business partner with unparalleled passion to working with and through others with the clear purpose to bring guidance, direction and expertise to your initiatives. Jim is a great instructional designer and the most outstanding lead facilitator I have had the fortune to work with, however that only scratches the surface; Jim is the Ambassador of Quan, meaning he can integrate into the business and cultural fabric of your initiative with respect, patience and integrity for the people and the goals of your business – an SME that is honest to a fault.”